Operator Atlas.
A reference of 235 business-model and function visualizations, organized by the decision each chart drives.
02
Marketing / Growth
Blended numbers hide problems, so everything stays at channel level. ROAS curves show marginal, not average, return. Two charts attack incrementality head-on: the paid pause halo and branded search. Read marginal ROAS and payback per channel before any blend.
Framework · read before the maps
Channel tracking grid
Which channels moved this month and this week, and what did each one cost and return?
%count or money, delta in percent
ptsrate, delta in percentage points
%↓cost ratio, a fall is good
Periods end yesterday, as of Wed 28 Oct 2026. Example numbers are invented. Scroll sideways for the full grid.
| Channel | Sub-channel granularity level, on demand |
Top of funnel KPIs | Channel financial KPIs | Financial KPIs, channel agnostic | Source connector · tool | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Example | ||||||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Outbound-Instantly | Campaign Logistics-HeadOfFinance-2641, all steps | Emails delivered18,400 | +8.9% | 4,950 | +7.1% | Spend€2,100 | +2.4% | €520 | +2.0% | Pipeline created€152,000 | +35.7% | €40,000 | +25.0% | Instantly: get_daily_campaign_analytics |
| Bounce rate1.50% | −0.30 pts | 1.60% | +0.10 pts | Cost per positive reply€14 | −17.8% | €14 | −3.4% | Acquisition cost€700 | −31.7% | €520 | +2.0% | |||
| Open rate (directional only)40.0% | +2.0 pts | 39.0% | 0.0 pts | Cost per meeting€51 | −17.7% | €52 | −8.8% | Return on ad spend4.10× | +28.1% | 4.60× | +17.9% | |||
| Reply rate3.0% | +0.2 pts | 2.8% | −0.3 pts | Cost per opportunity€111 | −24.0% | €104 | −18.8% | Return on investment, 3 months+62% | +21.0 pts | +70% | +15.0 pts | |||
| Positive reply rate0.80% | +0.10 pts | 0.75% | −0.01 pts | Return on investment, 12 months+240% | +30.0 pts | +260% | +30.0 pts | |||||||
| Meetings41 | +24.2% | 10 | +11.1% | |||||||||||
| Opportunities19 | +35.7% | 5 | +25.0% | |||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Outbound-ABM-Email | Tier 1 list, 120 accounts | Accounts touched120 | +9.1% | 32 | +6.7% | Spend€3,200 | +3.2% | €800 | +2.6% | Pipeline created€126,000 | +50.0% | €28,000 | 0.0% | Apollo: apollo_emailer_messages_search |
| Contacts emailed410 | +10.2% | 108 | +6.9% | Cost per engaged account€84 | −21.5% | €89 | +14.1% | Acquisition cost€1,600 | −22.6% | €1,600 | +2.6% | |||
| Reply rate13.9% | +1.8 pts | 13.0% | −1.9 pts | Cost per meeting€229 | −26.1% | €200 | −23.1% | Return on ad spend5.20× | +26.8% | 5.00× | −2.0% | |||
| Accounts engaged rate31.7% | +5.3 pts | 28.1% | −5.2 pts | Cost per opportunity€356 | −31.1% | €400 | +2.6% | Return on investment, 3 months+48% | +18.0 pts | +52% | +2.0 pts | |||
| Meetings14 | +40.0% | 4 | +33.3% | Return on investment, 12 months+310% | +40.0 pts | +320% | +20.0 pts | |||||||
| Account to opportunity rate7.5% | +2.0 pts | 6.3% | −0.4 pts | |||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Outbound-ABM-ColdCalls | Italy list, one caller | Dials2,300 | +7.0% | 610 | +8.9% | Spend€2,400 | 0.0% | €600 | 0.0% | Pipeline created€93,000 | +17.7% | €25,000 | +47.1% | Apollo: apollo_phone_calls_search |
| Connect rate15.0% | +1.0 pts | 13.9% | −2.2 pts | Cost per conversation€15 | −9.1% | €15 | +2.7% | Acquisition cost€1,200 | −25.0% | €1,200 | −20.0% | |||
| Conversations161 | +10.3% | 40 | −2.4% | Cost per meeting€104 | −17.5% | €100 | −16.7% | Return on ad spend3.80× | +22.6% | 4.10× | +20.6% | |||
| Conversation to meeting rate14.3% | +1.3 pts | 15.0% | +2.8 pts | Cost per opportunity€218 | −18.4% | €200 | −33.3% | Return on investment, 3 months+35% | +13.0 pts | +40% | +10.0 pts | |||
| Meetings23 | +21.1% | 6 | +20.0% | Return on investment, 12 months+190% | +20.0 pts | +200% | +20.0 pts | |||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Inbound-SEO Blog | Cluster: warehouse invoicing, 14 pages | Impressions412,000 | +12.9% | 104,000 | +5.1% | Spend€3,000 | 0.0% | €750 | 0.0% | Pipeline created€64,000 | +36.2% | €17,000 | +13.3% | Ahrefs: gsc-pages-history |
| Clicks9,064 | +18.3% | 2,392 | +9.8% | Cost per article€375 | 0.0% | €375 | 0.0% | Acquisition cost€750 | −25.0% | €750 | 0.0% | |||
| Click-through rate2.2% | +0.1 pts | 2.3% | +0.1 pts | Cost per organic lead€25 | −19.4% | €24 | −4.0% | Return on ad spend6.10× | +29.8% | 6.30× | +8.6% | |||
| Visit to lead rate1.30% | +0.05 pts | 1.30% | −0.08 pts | Cost per organic demo€103 | −24.3% | €94 | −12.1% | Return on investment, 3 months+80% | +25.0 pts | +85% | +7.0 pts | |||
| Leads118 | +22.9% | 31 | +3.3% | Return on investment, 12 months+420% | +60.0 pts | +430% | +20.0 pts | |||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Inbound-AI Search | All tracked prompts, 4 engines | Brand mentions214 | +21.6% | 58 | +13.7% | Spend€800 | 0.0% | €200 | 0.0% | Pipeline created€18,000 | +63.6% | €6,000 | +50.0% | Ahrefs: brand-radar-sov-history |
| Citations63 | +31.2% | 17 | +13.3% | Cost per cited page€13 | −24.0% | €12 | −11.3% | Return on ad spend3.40× | +54.5% | 3.90× | +39.3% | |||
| Share of voice23.8% | +3.8 pts | 25.2% | +2.0 pts | Cost per referred lead€67 | −33.0% | €50 | −25.4% | Return on investment, 3 months+20% | +15.0 pts | +25% | +13.0 pts | |||
| Referral visits840 | +37.7% | 231 | +16.7% | |||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Inbound-LinkedIn Content | Founder profile, all formats | Impressions186,000 | +23.2% | 51,000 | +15.9% | Spend€1,600 | 0.0% | €400 | 0.0% | Pipeline created€36,000 | +33.3% | €9,000 | 0.0% | Ahrefs: social-media-post-metrics |
| Engagement rate2.8% | −0.1 pts | 2.7% | −0.3 pts | Cost per post€133 | −8.3% | €133 | 0.0% | Return on ad spend2.90× | +26.1% | 3.00× | +7.1% | |||
| Follower growth640 | +25.0% | 168 | +12.0% | Cost per inbound conversation€73 | −22.3% | €67 | 0.0% | Return on investment, 3 months+18% | +9.0 pts | +20% | +2.0 pts | |||
| Inbound conversations22 | +29.4% | 6 | 0.0% | |||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Paid-Google Search | Campaign: Category terms, Italy | Impressions96,000 | +9.1% | 24,800 | +7.4% | Spend€8,200 | +10.8% | €2,050 | +3.5% | Revenue won€29,500 | +29.4% | €7,900 | +29.5% | Google Ads: get_google_ads_campaign_metrics (time_breakdown day) |
| Clicks4,320 | +14.2% | 1,091 | +2.6% | Cost per lead€47 | 0.0% | €45 | −10.0% | Acquisition cost€2,050 | −16.9% | €2,050 | +3.5% | |||
| Click-through rate4.5% | +0.2 pts | 4.4% | −0.2 pts | Cost per demo€216 | −9.6% | €205 | −6.8% | Return on ad spend3.60× | +16.9% | 3.85× | +25.0% | |||
| Cost per click€1.90 | −3.1% | €1.88 | +1.1% | Return on investment, 3 months+12% | +8.0 pts | +15% | +9.0 pts | |||||||
| Conversion rate4.0% | −0.2 pts | 4.2% | +0.4 pts | Return on investment, 12 months+140% | +20.0 pts | +150% | +20.0 pts | |||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Paid-Meta | Campaign: Lead form, lookalike 1% | Impressions540,000 | −11.5% | 131,000 | −7.7% | Spend€5,400 | −6.9% | €1,310 | −5.1% | Revenue won€16,200 | +11.7% | €4,300 | +19.4% | Pipeboard Meta Ads: get_leads |
| Cost per thousand impressions€10 | +5.2% | €10 | +2.9% | Cost per lead€21 | −11.1% | €19 | −17.3% | Acquisition cost€386 | −13.5% | €328 | −28.7% | |||
| Click-through rate1.20% | +0.10 pts | 1.30% | +0.20 pts | Cost per purchase€386 | −13.5% | €328 | −28.7% | Return on ad spend3.00× | +20.0% | 3.28× | +25.7% | |||
| Lead form rate4.0% | +0.3 pts | 4.1% | +0.2 pts | Return on investment, 3 months+5% | +13.0 pts | +10% | +12.0 pts | |||||||
| Return on investment, 12 months+95% | +15.0 pts | +100% | +15.0 pts | |||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Lifecycle-Email | Win-back flow, 3 messages | Delivered24,000 | +6.7% | 6,100 | +5.2% | Spend€400 | 0.0% | €100 | 0.0% | Repeat revenue€11,500 | +25.0% | €2,900 | +9.4% | Customer.io: cio_read_api |
| Click rate4.5% | +0.3 pts | 4.4% | −0.3 pts | Revenue per send€0.48 | +17.1% | €0.47 | +2.2% | Return on ad spend28.80× | +25.2% | 29.00× | +9.4% | |||
| Conversion rate0.90% | +0.10 pts | 0.90% | 0.00 pts | Cost per reactivated customer€1.85 | −16.7% | €1.82 | −5.2% | Return on investment, 12 months+950% | +140.0 pts | +960% | +60.0 pts | |||
| Unsubscribe rate0.20% | −0.05 pts | 0.20% | +0.01 pts | |||||||||||
| KPI definitions and sources | ||||||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Outbound-Instantly | Campaign › sequence step › segment (industry × title) | %Emails deliveredSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %SpendSum, 1 to 27 Oct | % change, neutral vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change, neutral vs Mon 12 to Sun 18 Oct | %Pipeline createdSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | Instantly (client workspace): analytics_campaign_overview, get_daily_campaign_analytics, analytics_campaign_steps |
| ptsBounce rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per positive replyCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %↓Acquisition costCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | |||
| ptsOpen rate (directional only)Rate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per meetingCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %Return on ad spendRevenue ÷ spend, 1 to 27 Oct | % change vs 1 to 27 Sep | Revenue ÷ spend, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||
| ptsReply rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per opportunityCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 3 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||
| ptsPositive reply rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 12 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||||||
| %MeetingsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||||||||||
| %OpportunitiesSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Outbound-ABM-Email | Target account › buying committee role › touch | %Accounts touchedSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %SpendSum, 1 to 27 Oct | % change, neutral vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change, neutral vs Mon 12 to Sun 18 Oct | %Pipeline createdSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | Apollo: apollo_emailer_campaigns_search, apollo_emailer_messages_search, apollo_usage_stats_credit_usage_stats |
| %Contacts emailedSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %↓Cost per engaged accountCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %↓Acquisition costCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | |||
| ptsReply rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per meetingCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %Return on ad spendRevenue ÷ spend, 1 to 27 Oct | % change vs 1 to 27 Sep | Revenue ÷ spend, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||
| ptsAccounts engaged rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per opportunityCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 3 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||
| %MeetingsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 12 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||||||
| ptsAccount to opportunity rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Outbound-ABM-ColdCalls | Target account › caller › list | %DialsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %SpendSum, 1 to 27 Oct | % change, neutral vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change, neutral vs Mon 12 to Sun 18 Oct | %Pipeline createdSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | Apollo: apollo_phone_calls_search. Caller hours and fees: Google Sheets get_values |
| ptsConnect rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per conversationCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %↓Acquisition costCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | |||
| %ConversationsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %↓Cost per meetingCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %Return on ad spendRevenue ÷ spend, 1 to 27 Oct | % change vs 1 to 27 Sep | Revenue ÷ spend, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||
| ptsConversation to meeting rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per opportunityCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 3 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||
| %MeetingsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 12 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Inbound-SEO Blog | Page › keyword cluster › keyword | %ImpressionsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %SpendSum, 1 to 27 Oct | % change, neutral vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change, neutral vs Mon 12 to Sun 18 Oct | %Pipeline createdSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | Ahrefs: gsc-pages-history, gsc-keywords, gsc-performance-history, web-analytics-entry-pages. Conversions: Mixpanel Run-Query |
| %ClicksSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %↓Cost per articleCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %↓Acquisition costCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | |||
| ptsClick-through rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per organic leadCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %Return on ad spendRevenue ÷ spend, 1 to 27 Oct | % change vs 1 to 27 Sep | Revenue ÷ spend, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||
| ptsVisit to lead rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per organic demoCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 3 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||
| %LeadsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 12 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Inbound-AI Search | Prompt › answer engine › cited page | %Brand mentionsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %SpendSum, 1 to 27 Oct | % change, neutral vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change, neutral vs Mon 12 to Sun 18 Oct | %Pipeline createdSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | Ahrefs: brand-radar-mentions-history, brand-radar-sov-history, web-analytics-referrers |
| %CitationsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %↓Cost per cited pageCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %Return on ad spendRevenue ÷ spend, 1 to 27 Oct | % change vs 1 to 27 Sep | Revenue ÷ spend, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||
| ptsShare of voiceRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per referred leadCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 3 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||
| %Referral visitsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Inbound-LinkedIn Content | Profile or page › format › post | %ImpressionsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %SpendSum, 1 to 27 Oct | % change, neutral vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change, neutral vs Mon 12 to Sun 18 Oct | %Pipeline createdSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | Ahrefs social: social-media-post-metrics, social-media-channel-metrics. Conversations: CRM |
| ptsEngagement rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per postCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %Return on ad spendRevenue ÷ spend, 1 to 27 Oct | % change vs 1 to 27 Sep | Revenue ÷ spend, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||
| %Follower growthSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %↓Cost per inbound conversationCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 3 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||
| %Inbound conversationsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Paid-Google Search | Campaign › ad group › keyword › search term | %ImpressionsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %SpendSum, 1 to 27 Oct | % change, neutral vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change, neutral vs Mon 12 to Sun 18 Oct | %Revenue wonSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | Google Ads: get_google_ads_campaign_metrics, get_google_ads_keyword_metrics, get_google_ads_search_terms_report, execute_google_ads_gaql_query |
| %ClicksSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %↓Cost per leadCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %↓Acquisition costCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | |||
| ptsClick-through rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per demoCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %Return on ad spendRevenue ÷ spend, 1 to 27 Oct | % change vs 1 to 27 Sep | Revenue ÷ spend, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||
| %↓Cost per clickCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 3 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||||||
| ptsConversion rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 12 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Paid-Meta | Campaign › ad set › ad | %ImpressionsSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %SpendSum, 1 to 27 Oct | % change, neutral vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change, neutral vs Mon 12 to Sun 18 Oct | %Revenue wonSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | Pipeboard Meta Ads: get_leads. Spend insights not exposed: Zapier Meta Ads action. Purchases: Mixpanel Run-Query |
| %↓Cost per thousand impressionsCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %↓Cost per leadCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %↓Acquisition costCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | |||
| ptsClick-through rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per purchaseCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | %Return on ad spendRevenue ÷ spend, 1 to 27 Oct | % change vs 1 to 27 Sep | Revenue ÷ spend, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||
| ptsLead form rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 3 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||||||
| ptsReturn on investment, 12 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||||||||||
| 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | 1 Month to date1 to 27 Oct | 2 Month over monthvs 1 to 27 Sep | 3 Last weekMon 19 to Sun 25 Oct | 4 Week over weekvs Mon 12 to Sun 18 Oct | |||
| Lifecycle-Email | Campaign › message | %DeliveredSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %SpendSum, 1 to 27 Oct | % change, neutral vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change, neutral vs Mon 12 to Sun 18 Oct | %Repeat revenueSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | Customer.io: cio_read_api. Revenue: Mixpanel Run-Query |
| ptsClick rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %Revenue per sendSum, 1 to 27 Oct | % change vs 1 to 27 Sep | Sum, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | %Return on ad spendRevenue ÷ spend, 1 to 27 Oct | % change vs 1 to 27 Sep | Revenue ÷ spend, Mon 19 to Sun 25 Oct | % change vs Mon 12 to Sun 18 Oct | |||
| ptsConversion rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | %↓Cost per reactivated customerCost ÷ count, 1 to 27 Oct | % change, a fall is good vs 1 to 27 Sep | Cost ÷ count, Mon 19 to Sun 25 Oct | % change, a fall is good vs Mon 12 to Sun 18 Oct | ptsReturn on investment, 12 months(Gross margin − spend) ÷ spend, 1 to 27 Oct | pts change vs 1 to 27 Sep | (Gross margin − spend) ÷ spend, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||
| ptsUnsubscribe rateRate from period totals, 1 to 27 Oct | pts change vs 1 to 27 Sep | Rate from period totals, Mon 19 to Sun 25 Oct | pts change vs Mon 12 to Sun 18 Oct | |||||||||||
Build it from daily counts only. Every rate and cost ratio is recomputed from the period totals, never averaged from daily rates. Month over month compares the same days of last month, week over week compares two full Monday to Sunday weeks, and today is always left out. Spend has no colour: more spend is neither good nor bad on its own. Keep only the channels a business runs; the grid stays the same.
- ABM
- Account-based marketing. Outreach aimed at a named list of target accounts and the people who buy inside them.
- SEO
- Search engine optimisation. Ranking pages in organic search results.
- AI search
- Answers from ChatGPT, Perplexity, Gemini and similar engines that mention or cite the brand.
- CRM
- Customer relationship management system, where meetings, opportunities and won deals are logged.
The 13 Marketing / Growth maps →
ROAS curves by channel, the paid pause halo, branded search and the rest, with benchmarks.