Writing
Notes on growth, go-to-market, and software strategy. Two running threads: Only Habit Pays, on where software is going, and The CRM Series, applying it to the CRM.
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Beyond UX/UI
Only Habit Pays · Part 2 · July 2026
Every menu, form, toggle and dashboard turns into a sentence. A matrix of what each one sounds like.
Read →AI Killed CRM Data Entry. That Was the Easy Part.
The CRM Series · Part 2 · June 2026
The invisible-CRM wave automated the chore reps hated, and left the two jobs that actually run a CRM in place.
Read →The Death and Rebirth of the CRM
The CRM Series · Part 1 · June 2026
A dissection of the software every company pays for and nobody opens. What AI kills, what keeps it breathing, and what grows back.
Read →When Intelligence Is Free, Only Habit Pays
Only Habit Pays · Part 1 · June 2026
A working theory of where software is going, from the farce we're living in now to a Tuesday eight years out.
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