How much revenue per daily active user?

MetricAverage revenue per daily active user

Unit$ per DAU per day, blended IAP + ads + subscriptions

Average revenue per daily active user. Slow improvements compound. Build by dividing daily revenue by daily active users per period. Cuts ad surface and IAP changes show up here. Example: $0.42 Jan, $0.58 Dec (38% growth over the year).

ARPDAU

Average revenue per daily active user. Daily revenue divided by daily active users.

IAP

In-app purchase. Revenue from purchases made inside the app, net of store commission.

Global all-geo mix, blended daily revenue over DAU, 2024-2025 data. Published ARPDAU is dominated by gaming datasets (GameAnalytics, Appodeal, AppsFlyer, Liftoff); non-gaming consumer app ARPDAU is thinly published and the $0.03-0.12 band comes from vendor aggregation. · iOS monetizes up to 5x Android in some categories (AppsFlyer, cited in aggregation), and Tier 1 geos monetize at multiples of emerging markets, so the trend line is mostly a mix line. A falling ARPDAU with growing DAU usually means cheaper acquisition mix, not product decay. Definitions vary: some sources report ARPU over fixed windows rather than true daily ARPDAU; normalize before comparing.

ARPDAU sliding while DAU rises, meaning growth is buying users who monetize below the existing base, so net revenue stays flat or falls.

ARPDAU drops from $0.09 to $0.05 over two quarters while DAU doubles on emerging-market installs; total daily revenue moves less than 10%.

• Decompose the trend by geo and platform before touching product; iOS can monetize up to 5x Android in some categories (AppsFlyer), so mix shift explains most ARPDAU breaks.
• Add rewarded video for non-payers at natural friction points; rewarded carries the highest eCPM of the main formats (Appodeal 2025), lifting ad ARPDAU without cannibalizing IAP.
• Ladder a mid-price offer between the entry purchase and top bundles; mid-tier spenders contribute 30-40% of IAP revenue where such systems exist (industry gacha and battle-pass data).
• Route high-frequency users to weekly subscription offers; weekly plans convert 1.7-7.4x better than annual across price tiers (Adapty 2026).

1. GameAnalytics2025 Mobile Gaming Benchmarks · 2025 · n=11,600 games, 1.48B combined MAU Benchmark distributions for ARPDAU, ARPPU and stickiness by genre and region across the tracked portfolio gameanalytics.com ↗
2. GameAnalyticsBenchmarks Report (metrics methodology) · 2023 · 40K+ titles, 2B+ devices tracked Defines and publishes market-level ARPDAU, ARPPU and DAU/MAU trends from aggregate platform data public-production.gameanalytics.com ↗
3. Playio (citing GameAnalytics 2025)Player Engagement Metrics for Mobile Games · 2026 · Secondary analysis of GameAnalytics 2025 benchmarks Ad-monetized games typically $0.05-0.15 ARPDAU; IAP-driven midcore and RPG titles $0.30-1.00+ blog.playio.co ↗
4. Juego StudioARPDAU Benchmarks by Genre · 2026 · Aggregates AppsFlyer, GameAnalytics, Liftoff and Appodeal research 2024-2025 Genre reference ranges; hyper-casual lifetime ARPU $0.86 per Appodeal Mobile Casual Benchmarks 2025; iOS can outperform Android up to 5x per AppsFlyer juegostudio.com ↗
5. InfaticaCPI 2025: How Much Does Install Cost & How SDK Pays Back the Growth · 2025 · Vendor aggregation, n not stated Average ARPDAU stagnant at $0.03-0.12 across most non-gaming apps infatica-sdk.io ↗
6. RevenueCatState of Subscription Apps 2025 · 2025 · n=75,000+ apps, $10B+ transactions Median revenue per install $0.31 at day 60; AI-powered apps $0.63+, roughly double the overall median (a revenue-intensity corroboration, per-install not per-DAU) revenuecat.com ↗
7. Game Growth AdvisorHybrid Casual Games 2026 · 2026 · Secondary analysis of GameAnalytics and market tracking Blended ARPDAU roughly $0.15-0.50 for hybrid-casual vs $0.03-0.08 for hypercasual gamegrowthadvisor.com ↗